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eSolar Sierra
photo: eSolar

California may be in the midst of licensing dozens of massive megawatt solar power plants but New Mexico may be first state out of the gate with a big project using next-generation solar thermal technology. On Thursday, New Mexico Governor Bill Richardson announced that Pasadena, Calif.-based eSolar and utility giant NRG Energy will build a 92-megawatt solar thermal power plant — the state’s first — near the Texas border that will go online in 2011.

“The New Mexico Public Utilities Commission has approved the project, we have the permits and  we already have the land so we’ll be breaking ground in 2010,” eSolar CEO Bill Gross told Green Wombat. “We already have the equipment and the financing partner, NRG. We’re ready to go.”

In February, Google-backed (GOOG) eSolar agreed to supply its technology to NRG (NRG) to develop solar farms generating 500 megawatts.

eSolar will use fields of mirrors to focus the sun on water-filled boilers that sit atop towers. The heat vaporizes the water and the resulting steam drives electricity-generating turbines. Competitors use large, slightly curved — parabolic — mirrors to focus sunlight. That requires big and expensive steel frames to hold the glass in place.  eSolar’s solution: make small flat mirrors the size of an LCD television screen that clamp on to a  5 x 12-inch frame and then use software and Big Iron computing to position the mirrors to create a “dynamic parabola” out of the entire heliostat field.  Gross says eSolar’s small heliostats can be cheaply manufactured take up less land than conventional mirrors.

That means eSolar can build modular power plants near urban areas and transmission lines, lowering costs and avoiding some of the endangered species fights that have slowed Big Solar projects in California. (See Green Wombat’s column on Grist for a first-hand look at eSolar’s Sierra demonstration plant in Southern California.)

The New Mexico solar farm will be built on 450 acres of agricultural land about 10 miles from El Paso, Texas. Utility El Paso Electric (EE), which serves parts of New Mexico, will buy the electricity generated by the solar power plant — enough to power 74,000 homes  — under a 20-year power purchase agreement. Terms of the deal were not disclosed.

“We think there’s room for a lot more solar power plants at this price,” says Gross. “The sun is very good in New Mexico and all the economics that make this project work are very good there.”

In March, First Solar (FSLR) said it would build a 30-megawatt thin-film photovoltaic solar farm in northeastern New Mexico.

eSolar’s five-megawatt Sierra demo plant outside Los Angeles, pictured above, has begun producing steam and will soon start generating electricity — “It’s the only solar power tower operating in North America,” Gross says.

Next year, ground will be broken on an eSolar power plant in India and NRG and eSolar have a deal to supply utility Southern California Edison (EIX) with 245 megawatts of solar electricity.

“The idea of these plants dotting the desert and producing electricity has been our dream for a long time,” says Gross, “and now it’s a reality.”

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photo: eSolar

California startup eSolar said on Tuesday that it has licensed its solar power technology for the construction of up to 1 gigawatt of solar farms in India over the next decade.

The deal with Indian conglomerate ACME Group marks India’s first move into large-scale solar power and is the biggest announced foray of a United States solar power plant company overseas. The agreement calls for ACME, based in the northern Indian state of Haryana, to invest $30 million in eSolar, which will also earn fees for each of its 46-megawatt modular solar thermal power plants that are built.

A gigawatt, or 1,000 megawatts, of solar energy produces enough electricity to keep the lights on in about 750,000 energy-hogging U.S. homes. Presumably, many more homes and businesses can be powered by a gigawatt in India, where electricity shortages are common and the country relies on greenhouse-gas emitting diesel generators.

“We’re exclusively selling to ACME in India and they’re exclusively using us,” eSolar CEO Bill Gross told Green Wombat. “We’d like to do something like this in Spain, in Australia and the Middle East.”

It’s the second big deal for Pasadena-based eSolar in a week. Last Monday, the company inked an agreement to license its technology to U.S. coal-fired utility NRG (NRG) for the development of up to 500 megawatts of solar power plants in California and the Southwest for Southern California Edison (EIX) and other utilities. Meanwhile, the financial crisis is forcing the consolidation of the solar industry, with Monday’s dual deals — First Solar (FSLR) acquired the solar power plant assets of Silicon Valley OptiSolar while Spanish solar developer Fotowatio bought financier MMA Renewable Ventures’ solar portfolio.

eSolar claims it can generate electricity at lower prices than natural gas-fired power plants by mass-producing mirrors called heliostats that concentrate sunlight on a water-filled receiver atop a tower to create steam that drives a turbine. The heliostats are much smaller than those made by competitors, use far less steel and can be quickly and cheaply installed in the field because they’re controlled by sophisticated software, according to Gross.

That allows eSolar to pack more mirrors into the solar field to create relatively compact power plants that can be located near urban centers rather than in the desert. ACME, which makes everything from telecommunications equipment and refrigeration systems to fuel cells, will begin construction of the first solar farm later this year.

ACME will hire contractors to build the solar power plants while eSolar will provide the heliostat fields, power towers and software systems. ACME so far has signed power purchase agreements with Indian utilities for 250 megawatts, according to eSolar.

“The eSolar system addresses obstacles that have previously plagued solar installations and presents a viable, cost-effective alternative that can scale quickly to meet India’s growing energy needs,” ACME CEO Manoj Upadhyay said in a statement.

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esolar-field_wide_2b
photo: eSolar

SAN FRANCISCO — “It’s all about the software,” says eSolar CEO Bill Gross.

The tech entrepreneur and founder of startup incubator Idealab is explaining how eSolar’s solar power plants can produce carbon-free electricity cheaper than planet-warming natural gas. At the Cleantech Forum in San Francisco, Gross flashes a photo of eSolar’s demonstration solar farm outside the Southern California town of Lancaster, where 24,000 mirrors called heliostats surround two 150-foot towers.  The heliostats concentrate sunlight on a tower containing water-filled boilers and the resulting heat creates steam that drives an electricity-generating turbine. Rivals like BrightSource Energy use similar “power tower” technology but according to Gross, eSolar’s mirror-controlling software and modular plant design will allow it to produce cheaper solar electricity.

For instance, Gross says competitors use large, slightly curved mirrors to focus sunlight. That require big and expensive steel frames to hold the glass in place.  eSolar’s solution: make small flat mirrors the size of an LCD television screen that clamp on to a  5 x 12-inch frame and then use software and Big Iron computing to position the mirrors to create a parabola out of the entire heliostat field.

“We use Moore’s law rather than more steel,” quipped Gross, referring to Intel co-founder Gordon Moore’s maxim that computing power doubles every two years.

The heliostats roll off an assembly line in China with the wiring and sun-tracking motors built in. “The only tool required to install mirrors in the field is a hand wrench,” Gross says. “There’s  no welding in field, you just install the mirrors on the base. We’ve taken all the labor in the field and moved it to an automated factory.”

The heliostats also do not have to be precisely placed in the solar field, which saves time. “The rows can be wavy as the software will correct for it,” Gross notes. “We don’t need to do extensive surveys to design the field; we just need to leave enough space between mirrors.”

The bottom line: The five-megawatt Palmdale project was built in less than six months. “We think we can finish plants before other people start,” Gross told Green Wombat.

Gross says eSolar has also signed a 92-megawatt deal with a New Mexico utility, which he declined to identify until the agreement is announced. He said his Pasadena, Calif.-based company will also soon unveil a contract to build 500 megawatt’s worth of solar farms in Asia. So far, eSolar has spent $30 million acquiring land – mainly privately owned agricultural property – for solar power plants, according to Gross. He told Cleantech Forum participants that eSolar expects internal rates of return for its partners of between 11% and 14% for U.S. power plants and returns of 20% to 30% for overseas projects.

Also saving time and money are the power towers, which are made from two sections of a windmill tower. At 150 feet they’re half the size of competitors’ towers – again, less steel is needed. The lower height and the software systems that allow more mirrors to be crammed into smaller spaces means that eSolar’s power plants can be placed closer to urban areas where transmission lines are available.

Also unique is the boiler that sits atop the tower. Gross gave Green Wombat a close-up look the proprietary technology. About the size of a cargo shipping container, the “cavity receiver” has openings on either side. The heliostats focus sunlight into the interior of the boiler, which is lined with water-filled pipes.

“The benefit is that the light comes in and even if some light is reflected it can have multiple bounces and still hit the pipes,” Gross says. “We can get all the light inside the cavity all because of the software that controls the mirrors.”

Whether Google (GOOG)-backed eSolar’s plants produce electricity at the low rates Gross is claiming won’t be known until they start coming online. But utilities are betting that this solar software works. Southern California Edision (EIX) last year signed a 20-year-contract with eSolar for 245 megawatts of electricity while coal-dependent NRG Energy (NRG) this week agreed to invest $10 million in eSolar in exchange for the right to develop up to 500 megawatts using the company’s technology. (Southern California Edison is betting even bigger on BrightSource Energy’s power tower technology – two weeks ago the utility signed a 1,300 megawatt power purchase agreement with the Oakland startup – also backed by Google – the world’s largest solar deal to date.)

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photo: eSolar

NRG Energy, one of the United States’ most coal-dependent utilities, on Monday signed a deal with California startup eSolar to develop solar power plants.

The agreement calls for NRG  to invest $10 million in Pasadena-based eSolar for the right to use the startup’s technology to develop and operate three solar power projects in California and the Southwest that would generate 500 megawatts of greenhouse gas-free electricity.  NRG ranks as one of the nation’s dirtiest utilities,  spewing 70 million tons of carbon dioxide annually from its coal-fired power plants, according to a 2007 Fortune Magazine story.  But the Princeton, N.J.-based Fortune 500 company has sought to clean up its ways under CEO David Crane, pursuing carbon-capture technology and moving to build nuclear power plants.

Last year eSolar, founded by Idealab’s Bill Gross and backed by Google, won a 20-year contract to supply utility Southern California Edison (EIX) with 245 megawatts of green electricity annually. Last  April, eSolar scored $130 million in funding from Google.org, Google’s (GOOG) philanthropic arm, and other investors to develop solar thermal technology that Gross claims will produce electricity as cheaply as coal-fired power plants.

Like rivals Ausra and BrightSource Energy – which have deals with utility PG&E (PCG) – eSolar will use fields of mirrors to heat water to create steam that drives electricity-generating turbines. Gross says that eSolar’s software allows the company to individually control smaller sun-tracking mirrors – called heliostats – which can be cheaply manufactured and which are more efficient and take up less land than conventional mirrors. According to Gross, that means eSolar can build modular power plants near urban areas and transmission lines rather than out in the desert, lowering costs.

In October, eSolar’s then-CEO told Green Wombat that the company was more interested in being a solar technology provider than a power plant construction company.

The eSolar deal gives NRG (NRG), which operates coal-fired power plants in Texas and the Northeast, a foothold in the California renewable energy market. The first solar farm will go online in 2011 and NRG will have the right to develop 11 of eSolar’s 46-megawatt modular power plants. eSolar currently is building a five-megawatt demonstration power plant in Lancaster, Calif., that is expected to be completed this year.

“By coupling NRG’s construction capabilities and regional operating expertise with eSolar’s innovative … technology, we can advance NRG’s renewable energy portfolio while helping to accelerate development of these important projects on a commercial scale,” said NRG executive Michael Liebelson in a statement.

During a press conference Monday, Liebelson said NRG would be able to take advantage of the 30% investment tax credit for renewable energy projects and intends to apply for federal loan guarantees for such power plants that were included in the recently enacted stimulus package.

The deal, coming less than two weeks after BrightSource Energy signed a 1,300-megawatt power purchase agreement with Southern California Edison, shows that despite the financial crisis the market for renewable energy is showing renewed signs of life.

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photos: Ausra

Silicon Valley startup Ausra fired up a five-megawatt solar power plant outside Bakersfield Thursday, the first big solar station to go online in California in nearly two decades.

Ausra has a 20-year contract with utility PG&E (PCG) for a 177-megawatt solar power plant to be built some 70 miles away on the Carrizo Plains in San Luis Obispo County. But like competitors who also aim to sell solar technology untried on a large scale, Ausra constructed the demo plant, called Kimberlina, as a proof of concept for investors who will have to be persuaded in these tight times to pony up half a billion dollars or more in project financing. “It’s important because this is the technology banks’ engineers want to see so they’re comfortable recommending financing for the Carrizo Plains site,” Ausra CEO Robert Fishman told Green Wombat.

At Kimberlina’s unveiling Thursday, PG&E CEO Peter Darbee warned against letting the financial crisis derail the fight against global warming.  “The capital markets are going to distinguish between high-risk projects and low-risk projects and the high-risk projects are not going to get financed in the future,” he said. “PG&E stands ready to take on the challenge of financing renewables.”

While Ausra built Kimberlina to show that its compact linear fresnel reflector technology can generate utility-scale electricity, the plant is also designed to demonstrate that solar tech can be deployed for other industrial uses. At heart, a solar thermal power plant is a steam machine. In Ausra’s case, long rows of flat mirrors that sit low to the ground. concentrate sunlight on water-filled pipes that hang over the mirrors to create steam. That drives an electricity-generating turbine, but Ausra and other companies are looking to sell the steam as well.

For instance, take a drive around Bakersfield and you’d think you were in Texas, what with all the oil rigs rocking back and forth across a treeless landscape. Bakersfield oil is thick and heavy, so steam is injected into the ground to make it flow. Fishman wants oil companies to stop burning expensive natural gas to boil water and start using the sun.

“We’ve been doing a lot of show and tell,” says Fishman, referring to the Kimberlina plant, which sits just off the Bakersfield oil patch’s main highway. “If you look at putting a solar generator in, the economics look pretty good.”

Each 1,000-foot row, or line, of Ausra mirrors generates six megawatts of heat, according to Fishman, who says the company has talked to potential clients who would need anywhere between five and 50 lines.

Ausra also is exploring other markets for its steam technology, such as food processing.

Rival power plant builder eSolar, the Pasadena startup incubated by Bill Gross’ Idealab and funded in part by Google (GOOG), also sees other markets for its green tech. Last month, eSolar, which has a contact to supply utility Southern California Edison (EIX) with 245 megawatts of electricity, licensed its technology to stealth renewable fuels startup Sundrop, based in Pojoaque, N.M., north of Santa Fe.

Sundrop CEO John Stevens will say little about the Kleiner Perkins-backed company’s plans. “Sundrop uses low-cost concentrated solar energy to drive renewable energy into fuels,” he wrote in an e-mail. “We will produce low-cost renewable fuels.  We expect to be demonstrating scale production in 2009-2010.”

eSolar CEO Asif Ansari told Green Wombat his company will provide fields of mirrors called heliostats to Sundrop along with software and control systems to concentrate the sun’s rays on a tower. (Venture Beat uncovered documents that indicates Sundrop may plan to produce hydrogen and other fuels.)

“Basically, we’re a technology company; we don’t want to be in the construction business,” says Ansari. “What we really are trying to develop here is a standard global platform for delivering concentrated solar energy to any target that can be used for a variety of applications.”

Besides using solar energy to produce such fuels as hydrogen, Ansari, like Ausra, sees the oil industry as a potential market. He says the food processing and fertilizer industries also could substitute eSolar’s technology for natural gas to make steam.

Back in Bakersfield, California Governor Arnold Schwarzenegger presided over the official opening of Ausra’s Kimberlina solar plant on Thursday. (Live streaming his appearance.) “California is going green and it’s going green really fast,” the governator said before an audience that included PG&E chief executive Peter Darbee and Silicon Valley venture capitalists Ray Lane and Vinod Khosla.

The solar power station is plugged into the grid and will supply PG&E with enough electricity to power about 3,500 homes in central California. The mirror arrays were made at Ausra’s robotic factory in Las Vegas.

“This represents the best of American and Australian ingenuity and get-it-done attitude,” said Fishman at the ceremony, referring to Ausra’s roots in Sydney. “People don’t need to think of Ausra as an alternative energy company. As of today it is simply an energy company.”

Schwarzenegger gave the signal and Kimberlina officially came online, the 1,000-foot-long mirror arrays rotating toward the sun.

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photo: eSolar

If Wall Street’s implosion can feel remote on the West Coast, where green tech startups largely rely on Silicon Valley venture capital, there may be no escaping the fallout from the credit crunch.

Still, even those renewable energy companies tapping East Coast cash have powered ahead amid the chaos on the Street. Take SolarReserve, a Santa Monica, Calif.-based solar power plant developer. A day after Lehman Brothers filed for bankruptcy last week, the stealth startup announced a $140 million round of funding from investors that included Citigroup (C) and Credit Suisse (CS).

Lehman does hold small stakes in wind turbine maker Clipper Windpower of Carpinteria, Calif., and Ormat Technologies, a Reno, Nev., geothermal developer. “Lehman’s exit from wind is not good news, but it’s not the end of the world,” says Ethan Zindler, head of North American research for New Energy Finance, a London-based research firm. And while Lehman holds stock lent to it from solar cell companies like SunPower (SPWR) and Evergreen Solar – potentially diluting their earnings per share if the stock is not returned – Lehman is not a big player in solar.

That’s not the case with Goldman Sachs (GS) and Morgan Stanley (MS). Both are major solar and wind investors and both were forced this week to reorganize themselves into bank holding companies to stave off shotgun marriages with other institutions. Spokespeople for Goldman and Morgan Stanley told Green Wombat that the firms’ transformation into more conventional commercial banks – at least a two-year process- will not change their green investing strategies.

But if there appears to be little immediate collateral damage from the financial crisis for green tech startups, there are longer-term consequences. Solar power plants, wind farms and other large-scale renewable energy projects require billions of dollars in bank financing.

“Credit is just going to get more expensive,” says Zindler. “We’ve already seen some pull-back for some big solar and wind deals. Bigger developers who have solid balance sheets will be OK but the smaller guys could be in trouble.”

Says Bill Gross, chairman of solar power plant developer eSolar: “I think if you’re going to get project financing, you’re just going to have to show higher returns to get people to take the money out of the mattress.”

But Gross, the founder of Pasadena, Calif.-based startup incubator Idealab, argues that given soaring electricity demand and fossil fuel prices, large-scale renewable energy projects will be an attractive investment, paricularly since utilities typically sign 20-year contracts for the power they produce. eSolar, which is backed by Google and other investors, has a long-term contract to supply Southern California Edison with 245 megawatts of green electricity. Gross says eSolar has a pipeline of other projects and interest in the company remains high, particularly overseas.

“If you can make projects that can compete with fossil fuels on a parity basis, those projects are going to be financed,” he says, “because they’re safe returns for 20 years and I think money is going to flow to them.”

Rob Lamkin, CEO of solar power plant startup Cool Earth, echoed that sentiment. “The credit crisis does give me pause,” says Lamkin, whose Livermore, Calif.-company has raised $21 million in venture funding and is developing “solar balloons” that use air pressure to concentrate sunlight on solar cells. “But the energy problem is so big that I don’t see problems raising project financing.”

The key for developers of utility-scale projects – particularly solar power plants – will be keeping their costs under control; not an easy thing when deploying new technologies amid a commodities boom.

Dita Bronicki, CEO of geothermal power plant developer Ormat Technologies (ORA), does not anticipate trouble obtaining project financing. “I think the cost of money is going to go up, but a company like Ormat with an operating fleet and operating cash flow will not be as affected,” Bronicki says. “Small companies will find that lenders will be more picky in what they will invest.”

Green entrepreneurs tend to be an optimistic bunch, so it’s not surprising they still think the future looks bright. But they had reason to be sunny this week – amid Wall Street’s meltdown, the U.S. Senate on Tuesday passed, at long last,  extensions of crucial renewable energy investment tax credits and other goodies to goose green tech, such as a tax credit worth up to $7,500 for buyers of plug-in electric cars. The Senate action now must be reconciled with similar legislation in the House of Representatives.

Solar projects, for instance, would qualify for a 30% investment tax credit through 2016.

“That is one thing that will help project finance,” says Gross. “So many people are sitting on the sidelines right now and if the investment tax credit passes that will help get these projects financed.”

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eSolar, the solar energy startup founded by Idealab’s Bill Gross and backed by Google, has signed a 20-year contract to supply utility Southern California Edison with 245 megawatts of green electricity.

The solar power plant will be built in 35-megawatt modules, with the first phase set to go online in 2011. As Green Wombat reported in April, eSolar scored $130 million in funding from Google.org, Google’s (GOOG) philanthropic arm, and other investors to develop solar thermal technology that Gross claims will produce electricity as cheaply as coal-fired power plants.

Like Ausra and BrightSource Energy – which have deals with PG&E (PCG) – eSolar will use fields of mirrors to heat water to create steam that drives electricity-generating turbines. Gross says that eSolar’s software allows the company to individually control smaller sun-tracking mirrors – called heliostats – which can be cheaply manufactured and which are more efficient and take up less land than conventional mirrors. According to Gross, that means eSolar can build modular power plants near urban areas and transmission lines rather than out in the desert, lowering costs.

eSolar’s cost claims got Southern California Edison’s (EIX) attention. “It was a competitively priced proposal,” Stuart Hemphill, the utility’s VP for renewable and alternative power, told Fortune. “We found the eSolar team very competent, motivated and willing to do a deal.”

“When it comes down to different solar technologies, competitive pricing is going to be an important part of the equation,” he adds. “They do offer a unique solution.”

eSolar is keeping mum about the exact location of the power plant, only saying it will be in the Antelope Valley region of Southern California.

One potential hitch: Getting eSolar’s electricity to Southern California Edison will depend on the construction of a major new transmission line. That line, the Tehachapi Renewable Transmission Project, has been partially approved to date.

With the eSolar deal, the utility is hedging its bets. Back in 2005, Southern California Edison signed a highly publicized deal with Phoenix’s Stirling Energy Systems to buy up to 850 megawatts of solar electricity from massive solar power plants to be built in the Mojave Desert. (Around the same time, San Diego Gas & Electric (SRE) signed a power purchase agreement with Stirling for up to 900 megawatts. ) Stirling is still perfecting its technology and has yet to file a license application for its first plant. But the company received a $100 million investment earlier this year and Hemphill says Stirling is moving forward.

“We expect that Stirling will meet its contractural obligations,” he says. “Solar thermal is definitely an emerging industry. It’s too early to tell which technologies will be the winners over the long run. It’s a time to be having a portfolio of different technologies so we can figure that out.”

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The souring economy hasn’t dissuaded green tech investors from making big bets on renewable energy. On Wednesday, solar power plant builder BrightSource Energy announced it had raised $115 million from a group of investors that include Google.org, the search giant’s philanthropic arm, and oil giants Chevron and BP.

The investment in the Oakland, Calif.-based startup is Google’s (GOOG) second big solar energy play in the past two months. In April, Google.org joined a $130 million round for eSolar, a Pasadena solar power plant company whose chairman is Idealab founder Bill Gross.

BrightSource Energy, started by American-Israeli solar pioneer Arnold Goldman, has contracts to supply California utility PG&E (PCG) with up to 900 megawatts of solar electricity from power plants to be built in the Mojave Desert on the California-Nevada border. BrightSource has developed a new solar technology, dubbed distributed power tower, that focuses fields of sun-tracking mirrors called heliostats on a tower containing a water-filled boiler. The sun’s rays superheat the water and the resulting steam drives an electricity-generating turbine. (Artist rendering of BrightSource’s planned Ivanpah plant above.)

Given that a 500-megawatt solar power plant can cost more than $1 billion to build, $115 million is but a drop in the bucket. But it will allow BrightSource, which previously raised $45 million, to proceed with the development of its technology as it seeks project financing for construction of its first power plants.

And it can’t hurt to have such high-profile backers when you negotiate power purchase agreements with utilities. Besides Google, BP Alternative Energy (BP) and Chevron Technology Ventures (CVX), previous investors participating in the new round include Morgan Stanley (MS), VantagePoint Venture Partners, Draper Fisher Jurvetson and DBL Investors.

Another new BrightSource investor is Norweigan oil and gas behemoth StatoilHydro (STO). Apparently, even Big Oil has seen the light when it comes to hedging its bets with green energy.

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PASADENA, Calif. — Solar power plant builder eSolar has raised $130 million from Google’s philanthropic arm, Google.org, and other investors.

That was the headline news that eSolar chairman and Idealab founder Bill Gross slipped to Green Wombat during dinner Sunday night as Fortune’s Brainstorm Green conference kicked off in Pasadena. The other investors include Idealab and Oak Investment Partners. Big numbers grab attention but the far more interesting angle is the technology that eSolar is developing. If it lives up to its claims, eSolar could help break the logjam that has put Big Solar on the slow track in California.

“We just completed tests at our test site this week and we will be able to produce electricity that is competitive with coal,” said an animated Gross Sunday evening.

That is the Holy Grail of renewable energy and the charge set out by Google (GOOG) founders Sergey Brin and Larry Page when they launched their green power initiative, RE<C (Renewable Energy less than Coal), in November. Google.org subsequently invested $10 million in Pasadena-based eSolar. (eSolar did not say how much of the $130 million Google.org ponied up in the latest round.)

eSolar has been operating in stealth mode but Gross shared details of the company’s technology and how it intends to produce greenhouse gas-free electricity so cheaply — a claim sure to be met with some skepticism by competitors like Ausra, BrightSource Energy and Solel.

At first glance, there doesn’t seem much radically different about an eSolar solar thermal power plant — it’ll use fields of mirrors to focus the sun’s rays on a tower containing a water-filled boiler. The resulting heat will create steam that will drive an electricity-generating turbine.

The tipping-point innovation, according to Gross, is the mirrors and the software that controls them as well as the modular design of the power plants.

While Oakland, Calif.-based BrightSource is developing a similar system, Gross says eSolar is able to use smaller mirrors — called heliostats — that can be cheaply mass produced from off-the-shelf glass like that used in bathroom mirrors. Proprietary software developed by eSolar controls each sun-tracking mirror, increasing their efficiency to produce more electricity. “It’s all about the software,” Gross said.

Smaller more powerful solar fields means that eSolar can build power plants on far less land than competitors for less money, according to Gross. For instance, a 500-megawatt solar power plant can cost more than $1 billion to build and requires thousands of acres of land — which is why most will built in remote deserts. But eSolar plans to build modular, 33-megawatt power plants that can be constructed on a couple hundred acres and plugged into existing transmission lines near urban areas.

“We’ve already bought up rights to enough land to produce more than a gigawatt of electricity,” said Gross, showing Green Wombat a map of California polk-a-dotted with the locations of potential eSolar power plants. A gigawatt can power about 750,000 homes.

The small size of each power plant has another benefit — solar thermal power stations under 50 megawatts do not have to be licensed by the California Energy Commission. That means eSolar can cut at least a year or two off the process of getting a solar power plant online.

That will certainly be attractive to the Golden State’s big utilities — PG&E (PCG), Southern California Edison (EIX) and San Diego Gas & Electric (SRE) — which face a mandate to obtain 20 percent of their electricity from renewable sources by 2010 and 33 percent by 2020.

Although all those utilities have signed massive megawatt deals with solar energy companies, no plant has been yet built.

Gross says that while eSolar has been talking to the utilities it’s not going to wait to have a power purchase agreement in hand before building its first plant.

“Sergey said to go for it and we are.”

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