Feeds:
Posts
Comments

B2_go_green_cover
The new issue of Business 2.0 magazine – where Green Wombat is an editor – is out and the cover stories feature companies developing technologies to help solve some of the planet’s most intractable environmental challenges. The wombat’s colleagues at CNNMoney.com have transformed the print version into a great online package of stories, photos and video. Check out  "8 Technologies for a Green Future" and profiles of companies tackling nine of the world’s most pressing problems in "Go Green, Get Rich."

Now we want to hear from you. Can technology save the planet and ensure
a green future while making a buck for entrepreneuers?  Let us know
what you think by giving us your comments below.

8_tech_home_hydrogen_fueling_stationphoto-illustration: CSIRO; XPLANE.COM

When Green Wombat was in Australia recently, I had the opportunity to interview Dr. Sukhvinder Badwal, a fuel-cell scientist at the Commonwealth Scientific and Industrial Research Organization, or CSIRO. Badwal leads a team that is developing a solar-powered home hydrogen fueling station that can be installed in a corner of your garage. My story on the hydrogen fueling station appears in the current issue of Business 2.0 and online at CNNMoney.com. The piece is part of a package of Business 2.0 stories headlined "8 Technologies for a Green Future" and "Go Green, Get Rich." I’ll be highlighting a few of those technologies in subsequent posts.

Back to the Australian home hydrogen-fueling station. It’s about the size of a filing cabinet and runs on electricity generated by standard-issue rooftop solar panels. The first version of the home fueling station is expected to produce enough hydrogen to give your runabout a range of nearly 100 miles (150 kilometers) without producing a molecule of greenhouse gas. The solar-fired fuel-station-in-a-box overcomes two big obstacles to the much-hyped hydrogen economy. One is the  multibillion-dollar expense of building national networks of pipelines and fuel stations to replace the corner Chevron (CVX). The other is the fact that today most hydrogen is produced by burning fossil fuel to create hydrogen gas—not exactly a clean and green process. The home hydrogen fuel station solves those problems in one package that  Badwal hopes will ultimately sell for about $500. Commercial trials are expected to begin in two years.

Honda_solar_home_hydrogen_fueling_statio_1Meanwhile,
Honda (HMC) also has been working a solar-powered hydrogen fuel station (photo at right) in Southern California that is designed to provide heat and electricity for the house as well as fuel for cars. Honda spokesperson Chris Martin told Green Wombat that solar hydrogen station is still being refined and the company has not yet announced a time table for the commercialization of the technology.

For Badwal, using renewable energy – solar panels or a small wind turbine – is key. Much of the focus on hydrogen cars has been in the West, with automakers BMW, DaimlerChrysler (DCX) Ford (F), General Motors (GM) and Toyota (TM) all developing fuel-cell vehicles. But Badwal believes the real impact of the home fueling technology could be in China and India, where efforts to combat global warming could be doomed by the explosion in the car-buying middle classes. "Once we factor in the growth rate in China and India, greenhouse gas emissions from transportation fuel becomes quite uncontrollable," said Badwal, a soft-spoken scientist who works out of a sparsely furnished office at CSIRO’s research facility in Melbourne. He sees the potential for CSIRO’s hydrogen technology to be distributed to villages in the developing world, eliminating the need for big, expensive and dirty coal-fired plants. "Every country has renewable energy. China and India might make the leap in energy like they’re doing with mobile phones," Badwal says. "This is a leap frog technology."

Img_2478_3
The white box from Salesforce.com (CRM) lands with a thud on my desk. More swag – corporate tchotchkes packaged in big dead-tree boxes and cushioned
with piles of non-biodegradable
styrofoam pellets. Usually Green Wombat swears an oath to Rachel Carson and recycles
what’s recyclable. But Salesforce.com – like a growing number of companies proclaiming their green cred – has just announced it’s going completely carbon neutral by financing renewable energy projects to offset greenhouse gas emissions from its corporate operations. So I do a
double-take when I spy the FedEx
Salesforce_to_b2_2
(FDX) label on the box:
Salesforce’s San Francisco headquarters is located one block – about 300 feet – from Green Wombat’s abode at Business 2.0 magazine. (I can practically see Salesforce CEO Marc Benioff from my 29th floor perch. Google map Salesforce_fedex_1
above.)  The FedEx tracker, however, shows the box has traveled more than 40 carbon-belching miles to reach Green Wombat.

Let’s follow the swag’s sojourn: Last Friday – three days after the Web-based software company unveils its Earthforce carbon neutral initiative – a FedEx truck arrives at Salesforce’s Market Street office to pick up the package – and half a dozen others sent to B2 writers and editors – and drive it over the Bay Bridge to FedEx’s hub in Oakland.

Salesforce_sfoak_1_1 On Monday, the swag gets trucked back to San Francisco to a FedEx facility. From there, it’s driven to the Business 2.0 tower and delivered to Green Wombat. Salesforce_oaksf_1_1
And what’s inside the box, you may be wondering?
The contents: a Salesforce-embossed coffee mug, some Salesforce branded chocolates and a folder – with a photo of a polar bear, whose habitat is threatened by global warming, on the cover. The folder contains press releases, including one on the company’s Earthforce program – irony noted – all sitting in a nest of styrofoam.

The point here is not to bash Salesforce – its commitment to being carbon neutral is ahead of the curve – but to note that if companies hope to reap the public relations, environmental and economic benefits of going green, it takes more than whipping out the checkbook and buying carbon credits. Increasingly, consumers and public watchdogs will want to know what companies are doing to directly reduce their greenhouse gas emissions. A good place to start is corporate marketing departments. Think of the greenhouse gases that could cut and landfill space preserved by just saying no to tchotchkes – or at least packaging them in appropriate sized boxes stuffed with old newspapers rather than styrofoam. So, if your company is in downtown San Francisco and insists on sending Green Wombat branded bric-a-brac, just drop me a line and I’ll take a carbon-free stroll and pick it up.

Wind_energy_projects
Megawatts of installed wind power generating capacity by state

Wind power capacity in the United States grew 27 percent last year and is projected to increase another 26 percent in 2007, according to a report released today by the trade group the American Wind Energy Association. The U.S. now has enough installed wind power capacity – 11,603 megawatts – to power between 3 million and 3.5 million homes, which reduces annual greenhouse gas emissions by 23 million tons of carbon dioxide. The number of homes relying on electricity produced by wind energy will rise to nearly 4.5 million by year’s end if the AWEA’s forecast is accurate. 

The wind farm building boom – capacity has nearly doubled since 2003 – is likely to continue in coming years as global warming concerns intensify. Just yestersday, the U.S. Climate Action Partnership, a coalition of major industrial corporations such as General Electric (GE), DuPont (DD) and BP (BP), unveiled an aggressive global warming program that would, among other things, make long-term tax incentives for wind energy that Texas_wind_farm_1
currently expire every two years.

Texas and California are the wind energy superstates and will continue to add
capacity in this year as California utilities like PG&E (PCG) and Southern
California Edison (EIX) sign deals with wind farm developers so they
can meet state-mandated renewable energy targets. For instance, last month
Southern California Edison agreed
to buy 1,500 megawatts of wind energy from a subsidiary of Australian
company Allco Finance, a move that will boost California’s wind power
capacity by 65 percent. And Texas wind farms currently under
construction will crank out another 1,013 megawatts, adding 37 percent
to the state’s wind power generation. (Texas wind farm photo at right originally uploaded by fieldsbh.) In Illinois, planned or proposed
wind farm projects would increase the state’s
capacity from 107 megawatts to 1,541 megawatts. Idaho’s wind energy
production would more than triple if proposed projects are built.

Technological advances and utilities’ demand for clean green power are opening up  states long considered poor candidates for wind farming, according to AWEA executive director Randall Swisher. "Now there are significant wind farms being built in Indiana, not something I would have thought was possible a decade ago," he told Green Wombat. "There are significant pockets of wind resource in Arizona. We’re learning that wind resources are more widely distributed than we thought. There is a strong interest in the electric utility industry in wind that’s driving the discovery of new wind resources."  While the southeast currently has few wind farms, Swisher identified North Carolina as one southern state with potential for wind development, particularly with new turbines that can operate at more moderate wind speeds.

Uscap_bannerA coalition of major industrial corporations and environmental groups today released a proposal for immediate and far-reaching Congressional action to stem global warming that, if adopted, would radically remake the United State’s energy system, creating huge new opportunities for green tech companies and investors. The policy recommendations from the United States Climate Action Partnership comes as the new Democratically controlled Congress considers several global warming bills. The coalition includes aluminum maker Alcoa (AA), oil company BP (BP), Caterpillar (CAT)
DuPont (DD) and General Electric (GE) and utilities  Duke Energy (DUK),
FPL (FPL), PG&E Corp. (PCG) and PNM Resources (PNM) along with
green groups Environmental Defense, the Natural Resources Defense
Council, the Pew Center on Global Climate Change and World Resources
Institute. "Failure is not an option," the CEOs state in their policy proposal. "The way we produce and use energy must fundamentally change, both nationally and globally."

The coalition calls for a mandatory climate action program that would set greenhouse gas emission limits on major sectors of the economy, establish a carbon trading market and signifcant investment in renewable energy technologies. The climate action group said the government should dedicate permanent
funding for renewable energy research and provide tax credits and loan
guarantees to stimulate investment in alternative energy technology.

"There are a number of technologies that are currently available that emit little or no GHGs, such as wind, solar, and nuclear power, hybrid vehicles, and numerous energy efficiency technologies," the coalition said in its policy recommendations. "Rapid advancement and deployment of new, breakthrough technologies are also core elements of any climate change solution. Thus, an effective climate change program must include policies to promote significant research, development and deployment of hyper-efficient end use technologies; low-or zero-GHG emitting technologies; and cost-effective carbon capture and storage, which will be particularly important in the deployment of advanced coal technologies."

ThinkEquity alternative energy analyst David Edwards told Green Wombat that the US-CAP agenda is a boost for green tech. "It’s actually quite momentous to have large corporations, especially the large corporations listed, to step up and ask for broad-reaching and aggressive federal legislation," he said. "It clearly provides good R&D support for the industry, which could help quicken the pace of innovation and cost reduction."

Continue Reading »

Walmart_truck
Pressure on President Bush to take action on global warming grew Friday night as Wal-Mart (WMT) threw its support to a coalition of major U.S. corporations and environmental groups pressing for the quick implementation of national policies to reduce greenhouse gas emissions and establish a carbon trading market. The group – called the U.S. Climate Action Partnership – will unveil its climate change initiative on Monday in Washington, D.C. The coalition includes the CEOs of such old-line industrial behemoths as Alcoa (AA), Caterpillar (CAT) DuPont (DD) and General Electric (GE) as well as financial services firm Lehman Brothers (LEH). Other companies in the coalition are utilities PG&E Corp. (PCG), FPL (FPL) and Duke Energy (DUK). Joining them are the Natural Resources Defense Council, Environmental Defense, World Resources Institute and the Pew Center on Global Climate Change. Said Linda Dillman, Wal-Mart’s executive vice president for sustainability, in a statement: "We endorse the group’s call for strong national policies and market-based programs for greenhouse gas reductions."

Hummer_v_priusjpg_1
photo originally uploaded by Alaina B

It’s the autumn of 2008 and we’re at a Southern California auto dealership. A young couple is shopping for a new car. "Honey, the 2009 Hummer H6 Terminator really rocks," gushes the guy. His wife stands on her tiptoes and reads the Cal-EPA label affixed to the window. "Yeah, but the Hummer’s Global Warming Index rating is just terrible, especially compared to the new Toyota (TM) Happy Dolphin plug-in hybrid," she says.  "Let’s go look at the dealer across the street."

Environmental officials hope that scene becomes common when California cars begin sporting greenhouse gas emission labels alongside the familiar EPA mileage estimate. On February 15, the California Air Resources Board convenes a workshop to hash out the label’s design and the details of what it will say. The meeting is part of the implementation of a 2005 law that requires all new California cars and trucks, beginning with the 2009 model year, to carry a prominent label listing a Global Warming Index rating. The label must compare "the emissions of global warming gases from the vehicle with the average projected emissions of global warming gases from all vehicles of the same model year," according to the law. The label must also contrast a car’s greenhouse gas emissions with the vehicle that model year that contributes the least to global warming. (According to carbon credit company TerraPass, a 2007 Hummer H3 driven 12,000 miles a year spews 13,812 pounds of carbon dioxide into the atmosphere; a Toyota Prius emits 4,226 pounds. A Toyota Land Cruiser, however, is hotter than a Hummer, pumping out 15,651 pounds of planet warming gases.)

The intention of global warming labeling, of course, is to encourage consumers to buy earth friendly transportation – and for General Motors (GM), Ford (F), Honda (HMC), DaimlerChrysler (DCX) and other automakers to compete to have their car listed as the lowest emission vehicle on each label that will appear on some 2 million cars sold every year in California. We can already hear the voice-over on the car commercials: "Your contribution to global warming may vary…."

Low_carbon_fuel_standard In a big boost for hybrid cars and ethanol producers, California Governor Arnold Schwarzenegger today signed an executive order implementing the state’s landmark Low Carbon Fuel Standard to cut greenhouse gases produced by cars and other vehicles.  The order mandates that transportation fuel sold in California must be 10 percent less carbon intensive by 2020. That means oil companies like Chevron (CVX) and Exxon Mobil (XOM) must lower the carbon content of the fuel they sell in the Golden State by blending ethanol, improving their production processes or buying emission credits from utilities like Pacific Gas & Electric (PCG) and others that supply cleaner electricity or biofuels to power vehicles. PG&E has been an enthusiastic backer of the fuel standard and efforts to develop plug-in hybrid cars. The executive order directs the California Public Utility Commission to consider ways the state’s utilities can help fight global warming by reducing greenhouse gases from vehicles. In his executive order, Schwarzenegger noted that California’s 24 million registered cars consumed 16 billion gallons of gasoline in 2005 – exceeding the fuel consumption of Japan, which has four times the population. Only 1.3 percent of California cars are hybrids or flex-fuel vehicles – a number the new fuel standard aims to increase. "Right now, entrepreneurs from around the world are investing billions of dollars in clean technologies and alternative fuels. With this initiative, we are saying invest in California," said Schwarzenegger, surrounded by alt fuel cars at a signing ceremony at the Capitol. The order directs state environmental agencies to propose draft fuel standard regulations by June 30 but some old-line industrial heavy-hitters already are rushing to embrace the governor’s green dream. PG&E, not surprisingly, issued a statement today in support of the low carbon fuel standard, but so did East Coast chemicals giant DuPont (DD), which is developing biofuels. "We commend Gov. Schwarzenegger and his administration for taking steps to cost effectively reduce greenhouse gas emissions from transportation fuels and reduce the global dependence on fossil fuels," said Thomas M. Connelly, DuPont’s chief innovation officer.

Walmart_supercenter
It’s hard to think of a mammoth Wal-Mart (WMT) Supercenter as a green building but on Friday the retail giant will open the first of what it calls its high-efficiency stores. The Kansas City, Missouri, Supercenter incorporates a number of technologies that Wal-Mart says will slash energy consumption by 20 percent. Given the massive size of a Wal-Mart Supercenter – the Kansas Cty story is 197,000 square feet – that should have a not insignificant impact on electricity demand – and greenhouse gas emissions – as the company opens more high-efficiency stores. Much of the energy savings comes from the Kansas City store’s heating and air-conditioning systems. The store uses water – which has a higher heat-carrying capacity than air – for heating and cooling. For instance, waste heat from the stores refrigeration cases is recycled for use in the heating and cooling systems. The Kansas City store uses LED lighting in its refrigerated cases as such lights consume less energy and emit less heat than conventional lighting.  Sensors detect when a customer is approaching and turns on the lights; otherwise they remain off. LED lighting alone can reduce a store’s energy consumption by 2 to 3 percent, according to Wal-Mart. The Kansas City store has has been built with skylights and sensors will lower or turn off store’s electric lighting depending on how much natural light is available. Wal-Mart spokesman David Tovar says the second of four high-efficiency store to be built this year will open in Rockton, Illinois, in the spring. Some features of the Kansas City City, such as the LED lighting, are being installed in all new Wal-Mart stores.

Pge_darbee_at_national_press_club_040
The CEO of the parent company of one of the nation’s largest utilities today urged the federal government to establish national limits on greenhouse gas emissions and require targeted reductions to combat global warming. In a speech at the National Press Club, PG&E Corp. (PCG) Chief Executive Peter Darbee also called for a national carbon trading market, an extension of tax credits for renewable energy investment, national energy efficiency
standards and the promotion of plug-in hybrids cars. "If you look at U.S. greenhouse gas emissions compared with other nations, the amount is vastly disproportionate to our
population.  Our emissions are higher than those of China and India combined, where the population is more than 2.5 billion people," Darbee said, according to his prepared remarks, in accepting an award from the Natural Resources Defense Council. "If you look at our wealth and prosperity relative to other nations, it’s clear that we can afford to make a difference. And, if you look at our tremendous capacity for innovation, it’s clear that we have the human capital to develop the solutions. By signaling to the market that we’re serious about progress on clean energy, we can stimulate investment and engage our best and brightest in this effort."

San Francisco-based PG&E is perhaps the nation’s greenest utility and Darbee also appeared on Capitol Hill today to throw his support behind Senate legislation that would cut greenhouse gas emissions from his own industry.  “As the single largest source of
emissions in the U.S., the utility sector must play a key role in meeting our national Pge_climate_change_banner_middle_1
emissions reductions goals," he said in a statement. "This bill will significantly reduce emissions from the utility sector and it will do so by leveraging the innovation and
efficiency of the market.” Darbee’s speech comes as a raft of global warming bills are being introduced into the new Democrat-controlled Congress. At the Press Club, he urged the government to
provide renewable energy investors with some certainty by extending tax credits for
more than one or two years at a time and to fund new research into alternative energy. "I’m particularly intrigued by solar thermal technology. PG&E is also exploring the possibility of tidal and wave power off the coast of San Francisco," said Darbee. "Our economy will lead the clean energy revolution, just as we’ve done in hi-tech and biotech."

Darbee’s call for national global warming laws is sure to further divide the utility industry. Unlike utitilies in coal-dependent regions, PG&E relies on cleaner natural gas plants to provide most of the electricity it sells. And because California regulates the utility’s revenues, PG&E isn’t dependent on increasing consumers’ power usage to boost profits.

Design a site like this with WordPress.com
Get started