
photo: kennedye
The California Air Resources Board last week handed out $25 million to promote alternative fuels and cars such as plug-in hybrid electric vehicles, or PHEVs. Among the recipients was ZEV Research, which scored $150,000 to develop a pilot episode for a television series about teams that convert fossil-fueled luxury and sports cars (along with more mundane transportation) to run on electricity. We can see it now: Pimp My PHEV! California allocated $5 million for PHEV programs, including:
- $561,000 to Tesla Motors to develop a commercial battery-charging station to be installed at hotel chains across the state. Tesla’s electric sports car, the Roadster, is expected to hit the streets in October. The Silicon Valley car company’s proposal for a $961,000 grant to test advanced battery technology for electric cars was a runner-up. (PG&E (PCG), meanwhile gets $175,000 to update an electric charging station at the utility’s Davis facility.)
- $1.1 million to the University of California, Berkeley and UC Irvine to conduct a market analysis of PHEVs and other electric vehicles.
- $344,000 to the Electric Power Research Institute and UC Davis to evaluate the performance of various battery technologies.
- $1.5 million for an adopt-a-PHEV program that will place 10 plug-ins hybrid cars with up to 100 households and businesses for a few weeks at a time. UC Davis’s Plug In Hybrid Electric Vehicle Center will collect data on how the cars perform and evaluate consumer acceptance and use of plug-in hybrids.
CARB is one of the most powerful environmental agencies in the United States – famous (or infamous) for mandating that 10 percent of cars sold in California be zero emission by 2003 and then subsequently backpedaling under pressure from the auto industry. What’s striking is how CARB now – through such funding, modest that it is – apparently aims to build a market and infrastructure for electric vehicles first.
The agency last week also dispensed cash for a number of biofuel initiatives, including the construction of biodiesel refineries, cow power projects and the installation of ethanol pumps at gas stations. The complete list is here.









