General Electric today is unveiling what just may be the ultimate expression of the inherent contradictions of green capitalism: a credit card designed to offset the environmental impact of the very consumerism it promotes. GE Money’s (GE) Earth Rewards MasterCard (MA) takes 1 percent of all purchases and uses the money to invest in greenhouse gas reduction projects like capturing methane, planting trees and building wind and solar power plants. The Earth Rewards site lists "3 Easy Steps toward Reducing Your Climate Impact: 1. Choose Reward. 2. Shop. 3. Offset."
"It’s important to keep in mind that we can’t ‘shop away’ global climate change," GE cautions. "The most important thing for all of us … is to use energy more wisely by being as efficient as possible in everything we do. It is also important that, whenever possible, we purchase renewable energy through our utility providers and use alternative fuels in our vehicles. The final thing to do is to offset those remaining impacts that can’t be avoided. That’s where the Earth Rewards Card comes in."
Yet shopping away your carbon footprint is the logical extension of the guilt-free carbon-offsetting trend. Sure, a lot of people these days use their credit cards for routine daily purchases and if some small part of that spending can be used to fight global warming, well, who’s to argue with that. (And for GE, it’s just good business as the conglomerate invests in renewable energy projects.) But given that American-style consumerism is one of the drivers of global warming, promoting plastic often used to buy things people can’t afford and don’t need isn’t exactly a solution to climate change. Cutting up one of your credit cards probably will do more to reduce greenhouse gas emissions.
Saving the planet: Priceless.









