Google has become the utility of the digital age, something we click on as much as we flick on a light switch or turn on the water tap. Now the search giant is literally getting into the utility business with the development of smart grid software that gives consumers real-time information on their electricity consumption.
Called the PowerMeter, the prototype online dashboard is designed to download data from smart meters and display current electricity use and show how much power your refrigerator, big-screen television and other appliances are using at any point in time.
“We believe that by building a ‘smarter’ electricity grid, we can use the synergies of information and technology to give consumers better tools to track and reduce their energy use and, by doing so, save money and reduce greenhouse gas emissions,” wrote engineering executive Bill Coughran and Dan Reicher, Google.org’s director of climate change and energy initiatives, in a filing Monday with the California Public Utilities Commission. “Down the road, consumers should have access to additional information such as the source and mix of their power.”
The Google (GOOG) executives urged California regulators to adopt policies to give consumers direct access to their real-time electricity usage in an open-source format. “The goal is to foster a thriving ecosystem of partners where third-parties develop and provide products to help consumers decrease and manage their energy demand and save money,” Coughran and Reicher wrote. “For example, a third-party could offer a service that analyzes a household’s electricity usage data, identifies inefficient appliances or practices in the home, and offers tips on how to reduce energy or provides special discounts on efficient appliances or electronic equipment.”
Utilities across the country are rolling out so-called smart meters that allow the real-time monitoring of electricity use, letting them charge variable rates depending on demand. The idea promoted by Google and other smart grid proponents is that once people become aware of how much electricity their various appliances and gadgets consume – and how much it costs them – they’ll start, say, running the dishwasher at night when electricity demand and rates are lower. That will help utilities cut their costs and over the long run avoid building new carbon-spewing power plants to meet peak demand.
Google’s move comes as the Obama administration pushes to upgrade the nation’s aging analog electricity grid, including $11 billion in the stimulus package for smart grid-related initiatives.
Google says PowerMeter, now being tested among Google employees, will be a free, open source application. “Google tool is only one of many ways to provide consumers with this information,” the company stated in its utilities commission filing. “Our primary goal is for consumers to get this information, whether through our tool or another source.”
It remains to be seen how the Google initiative affects the fortunes of startups like Tendril, Greenbox and others developing software and services for utilities to let their customers monitor their electricity consumption.
Google says it’s currently working with utilities and device makers. Green Wombat is waiting to hear back from Google on which ones, but a good bet would be General Electric (GE), which struck a partnership last year with the search giant to develop smart grid technology. Also likely on the list is PG&E (PCG), which has been collaborating with Google on plug-in hybrid electric car and vehicle-to-grid research.
Then there’s IBM (IBM), which has become the leading player integrating smart grid technology for utilities and managing the data produced by a digital power grid. (Big Blue last week announced it is building the world’s first nationwide smart grid for the Mediterranean island nation of Malta.)
So will Google PowerMeter save consumers money while saving the planet? That’s the early word from Google employees – not exactly the most neutral of sources – who’ve been testing the smart grid app, according to testimonials Google posted online.
“By monitoring my energy use, I figured out that the bulk of my electricity was caused by my two 20-year-old fridges, my incandescent lights and my pool pump, which was set to be on all the time,” wrote “Russ, hardware engineer.” “By replacing the refrigerators with new energy-efficient models, the lights with CFLs and setting the pool pump to only run at specified intervals, I’ve saved $3,000 in the past year and I am on track to save even more this year!”