Dell today said it will become the first computer maker to neutralize its greenhouse gas emissions. CEO Michael Dell announced a series of measures to shrink the company’s carbon footprint and offset its greenhouse gas emissions in 2008. Upping the ante, he challenged rivals like Hewlett-Packard (HPQ) to follow Dell’s (DELL) lead. Proclaiming a corporate commitment to carbon neutrality is all the rage these days and Dell joins tech giants like Google (GOOG), which has pledged to offset its greenhouse gas emissions by 2008. Meanwhile, Silicon Valley giants like Advanced Micro Devices (AMD) and Sun Microsystems (JAVA) have made public their carbon footprints.
Global warming talk, however, is cheap and Dell now needs to make good on its green words. The company reports its emissions to the Carbon Disclosure Project and data on its carbon footprint will be available Monday on the project’s site, a Dell spokesperson told Green Wombat. Dell said it has already been taking action to reduce its electricity use, from automatically shutting down machinery at night to installing energy efficient lighting. Earlier this year it required its suppliers to determine their greenhouse gas emissions as a first step in taking carbon out of its supply chain – a strategy embraced by companies like Wal-Mart (WMT). It also issued a mandate that some suppliers switch to biodiesel to power part of their transportation fleets.
Dell said it will invest in renewable energy like wind power and offset its remaining C02 emissions by putting cash into projects that reduce the risk of global warming. "Dell is working with stakeholders to shape its offset strategy, which will help ensure that offsets are invested in projects that can be monitored and verified," the company said in a statement. "Projects will be evaluated for their long-term viability and assurance that the carbon savings are real."