Sun Microsystems today unveiled a web site where corporations can share greenhouse gas emissions data. A cross between a social networking site and an open-source software platform, OpenEco aims to encourage companies to collaborate on the best strategies for taking carbon out of their operations. Sun’s (JAVA) software lets companies upload greenhouse gas data from spreadsheets and other corporate documents, set greenhouse gas reductions targets and track their progress. Crowdsourcing carbon is an intriguing idea but the big question is whether companies will be willing to give competitors an inside look at their operations. Some clearly will. Sun and chipmaker Advanced Micro Devices (AMD) have revealed their carbon footprint while Google (GOOG) has calculated and verified its greenhouse gas emissions but closely guards that data for competitive reasons. So far the only organizations to sign up with OpenEco are Ceres, a coalition of investors and public interest groups focused on environmental issues, and Natural Logic, an environmental consulting firm. Still, pressure is growing on companies to drop the corporate veil when it comes to global warming. Today the Carbon Disclosure Project – a non-profit that collects greenhouse gas emissions data from major corporations – reported that a record 77 percent of companies responded to its annual survey this year.
A Corporate Social Network for Carbon Disclosure
September 24, 2007 by Todd Woody
Sounds like Sun Microsystems is preaching to the choir for the moment. The site seems to lend itself best to those businesses already onboard with the idea of reducing one’s carbon footprint. Big corporations who do use the site, surely at no loss for obtaining their own data and measurements less publicly, might find the site more important for bragging about their anti-pollution measures than for essential data crunching.
I was surprised to find Google so tightlipped. I’ve found them to be quite open and progressively minded in other areas. I know there are Google-haters out there. Is there something I should know?