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Posts Tagged ‘Cityscape Farms’

The Johnny Appleseed of Agriculture 2.0

Posted in Agriculture 2.0, sustainable agriculture, tagged , , , , on April 22, 2010| Leave a Comment »

In The New York Times’ Business of Green special section on Thursday, I write about Janine Yorio, a 33-year-old former Wall Street investment banker who is connecting sustainable agriculture startups and venture capitalists:

SILICON VALLEY’S apricot and cherry orchards disappeared decades ago, replaced by semiconductor plants and office parks populated by technologists. Now some of the Valley’s most prominent venture capitalists are looking to the region’s roots for what could be the next new thing in an old business: agriculture.

“Sustainable agriculture is a space that looks as big or bigger than clean tech,” said Paul Matteucci, a venture capitalist with U.S. Venture Partners in Menlo Park, Calif. “Historically, we have not seen a ton of entrepreneurial activity in agriculture, but we are beginning to see it now, and the opportunities are huge.”

A catch-all phrase for environmentally beneficial farming, sustainable agriculture has long been the province of organic enthusiasts. But venture capitalists say a growing awareness of conventional agriculture’s contribution to climate change and concerns over its consumption of water and energy are creating markets for technological innovation to minimize those effects.

The Johnny Appleseed of what is being called Agriculture 2.0 is a 33-year-old former Wall Street investment banker named Janine Yorio. Her New York firm, NewSeed Advisors, brings together sustainable agriculture entrepreneurs and investors.

At the Four Seasons hotel in East Palo Alto, Calif., last month, NewSeed Advisors attracted a crowd of well-dressed investors from some of Silicon Valley’s top venture capital firms. They packed a ballroom to hear entrepreneurs pitch start-ups developing everything from nontoxic pesticides and analytical tools for soil analysis to indoor urban farming systems.

“If you’re interested in investing in energy and water, you become interested in investing in agriculture,” said Amol Deshpande, a venture partner at Kleiner Perkins Caufield & Byers, who attended the conference. “A lot of ag opportunities are going to be driven by water, it’s availability and cleanliness.”

You can read the rest of the story here.

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Agriculture 2.0: Urban farming in a box

Posted in green startups, tagged , , , on April 7, 2010| Leave a Comment »

In my Grist column this week, I take a look at some innovative sustainable urban farming startups:

In my last Green State column, I wrote about  Agriculture 2.0. The conference, held in Silicon Valley recently, brought together venture capitalists and sustainable ag startups in an effort to jump start a market for the regional distribution of fresh food.

This week I take a closer look at some of the companies that tried to catch the ear and checkbooks of the high-profile investors who packed that confab at the Four Seasons in Palo Alto.

One of the more intriguing ideas came from startups thinking outside the agribusiness box by developing urban farms in a box. Literally.

Take AeroFarms. The New York company builds aeroponic farms that fit inside containers — soil and sun not required. The containers, which can be stacked on top of each other in warehouses and old buildings, have the potential to transform blocks of abandoned structures in places like Detroit or Newark into agri-lofts tended by urban farmers.

“This puts buildings back into play with a technology that would do something productive and employ people,” Ed Harwood, AeroFarms’ founder and chief executive, told prospective investors at the conference.

You can read the rest of the column here.

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