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Second_life_2Sun Microsystems will build a virtual version of its Blackbox portable data center in Second Life, the online world. Sun is promoting the Blackbox – essentially a data center in a shipping container – as an energy efficient and green alternative to building massive power-hungry server farms. Dave Douglas, Sun’s VP of Eco-Responsibility, mentioned to me last week that the company wants to introduce Second Life’s 1.4 million residents to the environmentally friendly aspects of the Blackbox. As you’ve probably read elsewhere, First Life companies – aka reality-based enterprises – are increasingly opening up shop in Second Life to market their wares and cash in on its Internet economy, where denizens buy and sell a host of virtual goods using real money. Who knows, when Second Lifers begin to build their own tech companies they just may want to buy a Blackbox to power their businesses.

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  Sydney Harbour Bridge 
  Originally uploaded by theFijian.

Here’s a potential source of electricity to help Wal-Mart (WMT) achieve its goal of using 100 percent renewable energy in its stores: its customers. Each step a person takes produces 64 watts of dissipated energy and scientists at Australia’s Commonwealth Scientific and Industrial Research Organisation are developing technology to “harvest” vibrational energy and feed it to the power grid or store it in batteries. For instance, CSIRO scientist Sam Behrens estimates that car and train traffic over the Sydney Harbour Bridge generates 6.6 megawatts of vibrational energy. “We could get enough power for 200 homes if we could capture just 10 percent of that energy,” Behrens told me during a visit this week to CSIRO’s Energy Centre in Newcastle. Transducers could be built into the bridge or attached to the exterior of skyscrapers to capture energy. Behrens has made a working model of how the technology works in a hallway at the Energy Centre. A strip of piezoelectric ceramic material has been laid under the floor. When I walk over that patch of floor, the energy from my feet is captured by the piezo, causing a needle to jump on a meter attached to the wall. Behrens also has coated a metal strip with piezoelectric material and when you move the strip the vibrational energy produced powers a small light. This is all early stage research and the key will be reducing the cost of materials like piezoelectric materials and developing the technology to connect vibrational energy to the power grid or store it. Behrens sees potential uses of vibration harvesting in everything from powering heavily trafficked places like airports and train stations to replacing batteries in mobile phones and laptops.

Img_2015The Green Wombat is blogging from Australia this week. On Monday I spent the day at the government-funded Commonwealth Scientific and Industrial Research Organisation’s Energy Centre, where I met with scientists developing a solar hydrogen technology that produces  "solar gas" that can be carried through pipelines. The technology also can produce  pure hydrogen that could be used in fuel cell vehicles. The big upside: solar energy can be "bottled," allowing it to be stored and transported. The downside: there are greenhouse gas emissions associated with the process.

CSIRO, with private partner Solar Heat and Power, has built an 85-foot (26 meters) solar tower at the Energy Centre in Newcastle, the coal capital of Australia located about a 100 miles north of Sydney. A field of 200 small mirrors tracks the sun and concentrates 500 kilowatts of solar energy on a receiver mounted on the tower. The solar rays superheat a reactor containing natural gas and water and the resulting chemical reaction produces a solar gas with about 26 percent more energy than natural gas. Because natural gas is used, any pure hydrogen produced from the solar tower would have greenhouse gas emissions as a byproduct. But there would be a 30 percent drop in emissions over conventional methods of making hydrogen from natural gas.

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"One idea is that you could put the solar tower on the roof of a car park or shopping center and use it a hydrogen fueling station," says John Wright, director of CSIRO’s Energy Transformed program. And because Australia’s sunniest regions also tend to be sites of natural gas production, solar towers could be built next to pipelines.


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Walmart_green_storeWal-Mart (WMT) last year began operating two "green" stores that had been designed to minimize their impact on the environment. A preliminary review of the stores’ first year has found that the green technologies deployed – everything from high efficiency LED lighting in display cases to recycling cooking and motor oil to use as fuel to heat the buildings  – has been successful, according to Wal-Mart. The stores located in McKinney, Texas, and Aurora, Colorado, also repurpose the heat generated from refrigeration units to heat water and feature drought-resistant and native plants in landscaping watered with drip irrigation. An effort to power the stores with renewable energy from wind turbines was less successful due to mechanical problems. "When we conceptualized these two experimental stores, we thought about our environmental opportunities which led our thoughts to our current goals: to be supplied by 100 percent renewable energy, to create zero waste, and to sell products that sustain our resources and environment,” said Wal-Mart executive Charles Zimmerman in a statement. Two federal labs are evaluating the stores over a three-year period. When the monitoring is complete, Wal-Mart will decide which technologies to incorporate in its thousands of other stores.

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PG&E, one of the United States’ largest and greenest utilities, is working on technology that would allow plug-in hybrid cars to feed electricity to the power grid during peak demand, Green Wombat has learned. That would reduce greenhouse gas emissions by letting the utility to switch to Prius power when demand spikes rather than being forced to buy "dirty energy" from  coal-fired power plants.  In effect, a plug-in hybrid becomes a back-up generator. "Your car will be able to keep your home powered during a blackout," Roland Risser, PG&E’s director of customer energy efficiency, told Green Wombat last night at a dinner put on by the utility, Sun Microsystems and eBay to promote their environmental programs.

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Air_showerAustralian scientists have developed a showerhead device they say cuts water use by 30 percent by injecting tiny air bubbles into water droplets. "The Aerated Showerhead creates the sensation of having a full and steady stream of water even though the water is now more like a wet shell around a bubble of air," according to the Commonwealth Scientific and Industrial Research Organisation, the  Australian government’s super science agency that created the technology. While aerated showerheads have been around for awhile, the CSIRO nozzle-like gadget is a new technology the agency claims could save the average household 15,000-20,000 liters (about 4,000 to 5,300 gallons) of water annually. Jie Wu, the CSIRO scientist who lead development of the "air shower," says the nozzle is expected to sell for about $15 and can be installed by homeowners. Part of CSIRO’s mandate is to commercialize its technology and it often works with investors and startups on spin-offs or licensing deals. The person to see in this case is Dilip Manuel, the business development manager for CSIRO Manufacturing & Materials Technology. Given its low rainfall, frequent droughts and desert environment, it’s no surprise that Australia leads when it comes to inventing water-saving technology. With a global water crisis looming, such technology will inevitably be in demand.

Spread3The timing was probably purely coincidental, but the day after the Democrats swept back to power, Hewlett-Packard (HPQ) has announced that by 2010 it will reduce its carbon dioxide emissions 15 percent below this year’s level to help fight global warming. The Palo Alto, California, computer and printer giant said today it will also buy "cost-effective" renewable energy. HP will work with the World Wildlife Fund to obtain and implement technology to reduce energy use at all its facilities worldwide. The company says it will report its greenhouse gas emissions to the World Economic Forum’s Global Greenhouse Gas Registry. HP joins DuPont (DD), Wal-Mart (WMT) and other Fortune 500 companies that have recently embraced the spirit, if not the letter, of the Kyoto Accord. Look for business opportunities to help these behemoths make good on their green pledges.

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No_on_87_7 Election Day was green day for the most part. Environmentalists helped oust California Congressman Richard Pombo, a
Republican property rights advocate who spent his seven terms trying to eviscerate the Endangered Species Act and other enviro laws. Pombo was
defeated, appropriately enough, by a wind energy consultant. Voters in
Washington, meanwhile, passed Initiative 937,
which requires the state’s utilities by 2020 to produce at least 15
percent of their electricity from renewable energy sources or meet that target by purchasing renewable energy credits. But Californians, ever the
contrarians, voted down a ballot measure backed by Silicon Valley
heavyweights that would have taxed oil companies $4 billion to fund
alternative energy research and programs. Big-time venture capitalists
and green tech evangelists Vinod Khosla and John Doerr along with
Google co-founder Larry Page spent millions to promote Proposition 87. Big Oil spent more, however, and in California elections are essentially
fought on television screens. Heavy rotation of endorsements from
former President Bill Clinton and Hollywood celebrities couldn’t
overcome political ads like this one from
anti-Prop 87 forces. (Sorry, I can’t show it to you on Green Wombat as
the embed function has been disabled.) Still, with Democrats now in
control of the House – and maybe the Senate – expect more action on
global warming and other environmental issues. Businesses already surfing the green wave will be ahead of the game; those who are not need to get in the water.

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Microsoft (MSFT) is working on an "environmental dashboard" to let companies monitor their energy and water use, waste management and other activities. "Global warming is a reality, it’s a top-of-mind issue for business decision makers, and it is not going away," wrote Microsoft exec James Utzschneider on a company discussion forum. "Companies will need systems to track and mitigate the impact they have on the environment." Utzschneider is the general manager for marketing for Microsoft Dynamics, which makes software to manage corporate finances, manufacturing, purchasing and planning, among other things. The environmental dashboard will collect relevant data from those activities and give executives a snapshot of their green bottom line so they can pinpoint ways to improve efficiency and minimize the impact on the environment.

A Green EBay

Image005GreenCitizen, the San Francisco Bay Area electronics recycler, recently launched an online classifieds service to hook up people wanting to donate or sell old computers and other gear with non-profits and those who can’t afford to buy the latest iMac. The idea: extend the life of yesterday’s computers and cell phones rather than throw them on the ever-growing electronic waste heap. So far, the service appears to be off to a slow start but the idea is on the money.

Silicon Valley-based GreenCitizen takes a TreeHugger approach to an environmental business usually associated with the smokestack side of town: make it hip, understandable and convenient. Today, I walked over to GreenCitizen’s downtown San Francisco store (my cruddy cell phone photo above) and dropped off a circa 1999 laptop for recycling. More a boutique than a junkyard, the stylishly designed store sells T-shirts, shopping bags and coffee mugs alongside information on the 3 billion gadgets that will be discarded annually by 2010. Glenn Fajardo, director of the company’s drop-off centers, took the laptop off my hands and explained that GreenCitizen will track the ancient Toshiba to ensure that it’s recycled properly and not put on some scrap ship destined for a Third World landfill. Speaking of a company that knows a thing or two about stylish marketing, Virgin Mobile today began providing postage-paid recycling envelopes with every cell phone it sells. My colleague Michal Lev-Ram reports on Third Screen that when consumers’ current phone becomes hopelessly uncool – say in about six months – they just drop the old handset in the post and Virgin will take care of the rest.

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