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In a sign that the nascent solar power plant industry is reaching
the point where the name of the game is less about developing new
technologies and more about managing large-scale construction projects, Silicon Valley solar company Ausra is tapping an energy industry veteran to lead the startup. Robert Fishman, 55, is leaving Calpine, a San Jose-based power company, to become
Ausra‘s CEO. As executive vice president of Calpine, Fishman managed natural gas and geothermal power plants that produce 24,500 megawatts of electricity. "This is exactly the type of experience Ausra needs as it scales rapidly into a large, utility-grade provider of cost-effective, reliable, zero carbon electricity for the world,” said venture capitalist Vinod Khosla, an Ausra investor and board member, in a statement. Ausra relocated to Palo Alto from Sydney, Australia, last year and has attracted big-name investors like Khosla and Kleiner, Perkins, Caufield & Byers, which have poured more than $40 million into the company. Founding CEO Peter Le Lièvre will manage the company’s international projects, including a demonstration power plant being constructed in Portugal. Ausra is negotiating with California’s PG&E (PCG) and other U.S. utilities to construct massive megawatt power plants and is expected to file an application with the California Energy Commission next week to build a 175-megawatt power plant.

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Big Solar – those massive megawatt power plants to be built in California’s Mojave Desert – has been seen at best as an add-on to the power grid. Solar, the conventional wisdom goes, might provide "peaking power" when demand spikes during the day but can never replace the so-called baseload power supplied round-the-clock by coal or natural-gas fired power plants. But in a paper to be presented today at the International Solar Energy Society conference in Beijing, scientist David Mills argues that huge solar farms can replace carbon-spewing power plants and produce electricity at competitive prices for the entire nation.

How? By combining solar thermal power plants with energy storage systems to keep the lights on long after the sun has set, according to Mills, chairman and chief scientific officer of Silicon Valley solar company Ausra. Solar thermal plants like the ones being developed by Ausra use rows of mirrors to focus the sun’s rays on tubes of liquid – water in Ausra’s case – to create steam that drives an electricity-generating turbine. The solar farms would store energy in tanks of liquid that would release the heat for nighttime operation or when clouds pass over. Mills and co-author Robert Morgan calculated that a 92-mile by 92-mile
solar farm in the desert southwest could power the entire country. Analyzing electricity demand data from California and Texas, they figured that solar power plants with 16 hours of energy storage capacity could supply 92 percent of those states’ power at about 8 cents a kilowatt hour – roughly the current cost of fossil fuel-generated electricity. Mills and Morgan believe the same would hold true on a national scale. "Zero emissions technology is required to replace most of current generation by mid-century to meet stringent climate goals," they wrote. "What is now required as a climate safety, economic, and security imperative is a rethink of the function and form of electricity grid networks, and the inclusion of high capacity factor solar electricity technology in the design of continental electricity systems."

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That would mean replacing the current AC grid with a DC grid to get solar electricity from sunny states to the rest of the country with minimal transmission losses – an undertaking on the scale and cost of the construction of the interstate highway system in the 1950s. And of course the fossil fuel industry isn’t about to march quietly off to the coal-bin of history. But Mills’s "thought experiment" is less a blueprint for a solar nation than an opening shot in a campaign to shift the power paradigm away from the constraints imposed by coal and nuclear technologies. "Baseload is what those older technologies provided, not what we need," Mills told Green Wombat recently. "We need something that follows the natural load."

In other words, the grid is currently constructed to accommodate capital-intensive fossil fuel plants that need to run 24/7 to be most efficient and economical. The natural load, on the other hand, is the demand for electricity created by people’s and the economy’s daily rhythm. That demand naturally peaks when people are up and about and falls at night when they’re asleep. Renewable energy sources, Mills argues, more closely mirror human behavior. Solar electricity production soars when demand does during the day. At night, stored solar energy and other renewable sources like wind, which tends to blow strongest in the evening, can more closely match lower demand as people and machines wind down.

For its part, Ausra is developing solar storage technology that will be commercially available in about 18 months, according to Mills. The company is expected to file a development application for a 175-megawatt solar power plant next week, a spokesperson for the California Energy Commission told Green Wombat. Ausra has been negotiating with PG&E (PCG) and other utilities. (Along with PG&E, California’s two other big utilities, Southern California Edison (EIX) and San Diego Gas & Electric (SRE) so far have signed deals to buy nearly 3 gigawatts of solar power.)

"We’re hoping to make announcements at the end of the month for multiple projects," Mills says.

Katrina
A coalition of institutional investors and state government officials today petitioned the U.S. Securities and Exchange Commission to require companies to disclose to shareholders the risks global warming poses to their business. "The transition to a carbon constrained economy is underway, and public access to material information concerning the risks and opportunities that companies face, and their means of addressing those risks and opportunities, is vital to investors," stated a letter signed by the nation’s biggest public pension funds, the California treasurer, the New York attorney general and other state government officials, environmental groups and investors that manage more than $1.5 trillion in assets.  "A firm that is or soon will be subject to greenhouse gas regulation under state or federal policies should disclose, in light of its current and projected greenhouse gas emissions, the effects of regulation upon their capital expenditures, earnings and competitive position."

In an accompanying petition, the coalition said public companies should reveal their total greenhouse gas emissions, provide a strategic analysis of the risks and opportunities presented by climate change, assess the physical risks of climate change to their operations, and analysis the regulatory risk posed by government efforts to fight global warming.

"Regulation of greenhouse gas emissions imposes direct costs on major sources of greenhouse gas emissions and indirect costs on the companies that use their products and services," the petition states. "At the same time, these new regulatory developments will offer major opportunities for firms that can reduce emissions, thereby garnering marketable emissions credits or cost advantages over their competition, and for firms offering technologies and services needed to reduce emissions."

The coalition argues that corporate disclosure of climate change risks is spotty at best. It  noted, for instance, that neither oil giant ExxonMobil (XOM) nor insurer Allstate (ALL) mentioned global warming, greenhouse gases or carbon dioxide in their 2006 annual reports.

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photo: 416style

Talk about green buildings. California regulators on Thursday proposed that all new residential housing developments in the Golden State be energy self-sufficient by 2020, and that all new commercial buildings be "zero net energy" by 2030. The California Public Utilities Commission also ordered the state’s investor-owned utilities to collaborate on creating a single efficiency program to help meet California’s mandate to slash greenhouse gas emissions.

"A comprehensive, integrated long-term strategy to achieve maximum energy savings in residential new construction is both very promising and critically needed," wrote Commissioner Dian Grueneich and Administrative Law Judge Kim Malcolm in a 148-page proposed decision. "[Annual] potential energy savings could be as high as 500 megawatts. These savings are substantial and would provide long term, permanent energy savings and can lead to the development of new technologies and the training of design and construction professionals that will extend to the retrofit market."  The commission estimated that new carbon-neutral commercial buildings would save up to 950 megawatts a year, or the equivalent of two large power plants. Commercial building consume about a third of California’s electricity production.

But the commission was vague on how to actually make buildings energy self-sufficient. Presumably that would involve a combination of energy efficiency measures and power generation from solar panels and other sources of renewable energy. And while the commission regulates big utilities like PG&E (PCG), Southern California Edison (EIX) and San Diego Gas & Electric (SRE), it cannot impose energy efficiency standards on the building industry. The California Energy Commission and local governments will have more influence on that front. Still, the utilities spend hundreds of millions of dollars each year on energy efficiency programs and can offer lucrative incentives to building owners to go green. And some residential builders, such as Lennar (LEN), already are beginning to sell new homes with solar panels integrated into their roofs.

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California would become the Saudi Arabia of solar energy if a slew of large-scale solar power plants proposed for the sun-drenched Mojave Desert are built. The federal Bureau of Land Management has received right-of-way requests on 300,000 acres for 34 Big Solar power stations that would generate more than 24 gigawatts of green energy. That disclosure was made in a development application that BrightSource Energy has filed with the California Energy Commission to build a 400-megawatt solar power station complex in the Mojave just across from the Nevada. It’s unlikely, though, that anywhere close to that number of solar power plants will be built in the near future. Still, it’s an indication of the land rush that’s on as solar entrepreneurs start to lock up the best sites. So far, Southern California Edison (EIX) and San Diego Gas & Electric (SRE) have contracted for up to 1.75 gigawatts with Stirling Energy Systems of Phoenix. PG&E (PCG), meanwhile, is negotiating with BrightSource to provide 500 megawatts of solar electricity and has signed a contract for 553 megawatts more with Israeli solar power company Solel. All the projects would be built in or near the Mojave.

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photos: green wombat
Tesla Motors is Silicon Valley’s first car company, founded by geeks rather than gearheads. The startup behind the forthcoming all-electric Roadster sports car may also be the first Web 2.0  automaker.  Tesla execs regularly blog, detailing the development of the zero-to-60-in-four-seconds, $98,000 Roadster and engaging potential buyers and green car supporters in discussions about everything from the engineering challenges of producing an EV to marketing strategies.  Now the San Carlos company is tapping its fan base to gather data to be used in designing home charging stations for the Roadster and, presumably, for future cars like the WhiteStar electric sedan under development.

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In a blog post last week, Tesla founder and president of technology Martin Eberhard asked EV enthusiasts to download an Excel spreadsheet to record information about their home’s circuitry and the electrical load created by their various appliances. "Okay everybody, I need a little help from you," wrote Eberhard. "What is the biggest EV charging circuit that could be installed in your house? This sounds like an easy question, but it turns out not to be. The answer depends on a lot of factors….Help me out here: Download the spreadsheet, roll up your sleeves, survey your own electrical service, and report back to me. If you are really inspired, do a few more houses – your parents, your brother, your neighbor, whatever." (Tesla is also getting help from California utility PG&E (PCG) on the home-charging front. A prototype charging station is pictured at right.) Telsa communications director David Vespremi told Green Wombat that more than 30 people have sent in surveys over the past week.

Back in June, Green Wombat sat down with Eberhard at Tesla’s headquarters to talk about electric cars and the benefits of blogging the development of the Roadster. "We get more customer feedback, more market data than you could ever get from the most expensive market survey you could pay for," Eberhard says. "Being open and getting feedback has been tremendously useful to us. I’m not a big believer in market surveys and focus groups. They’re useful for small things, like ‘does this user interface actually work?’ On the hand with the blogs its a constant conversation and the amount of data and the quality of it is very good. We know our customers, what they know and don’t know, how to target our messaging, and whether our message is getting through. I think the secrecy thing is overrated."

And it goes without saying, that’s a great PR and marketing strategy. Eberhard, of course, acknowledges that Tesla keeps its core technology secret. And that as a startup that has yet to put its first car into production, the company can afford to be more open than competitors who can’t risk killing demand their current lineup of cars by disclosing too much information about the next model.  "If I had already some other sports car on the road and was coming out with the Roadster I’d have to be more careful about it," he says. "With WhiteStar we’re taking a pretty calculated gamble that people who would opt for WhiteStar, most of them wouldn’t have opted for a Roadster anyway. We’ll have to be a little more careful down the road, that’s just the market reality. We’ll try to remain an open and transparent company. Even if I’m not telling people about features on the car, I’ll tell people why."

Tesla and PG&E Team Up

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photo: green wombat
In another step toward creating an alternative automotive infrastructure, Silicon Valley electric car company Tesla Motors and California utility PG&E said today they will collaborate on developing "smart charging" technology. That will allow cars like Tesla’s forthcoming Roadster to be juiced up by remote control, giving utilities the ability to control when the vehicle is charged, say, when electricity demand is low – and power cheap – or when solar, wind and other renewable energy comes online. Smart charging also lets utilities set the rate of charging to balance power demands on the grid. It’s part of a developing vehicle-to-grid system where one day it’s hoped that electric vehicles and plug-in hybrid cars will be able to transmit power back to the grid when demand peaks to avoid using carbon-spewing power plants.  PG&E (PCG) said it anticipates integrating the Tesla smart charging technology into its SmartMeter program, which could give electric car owners a break on their utility bills if they charge their cars at certain times of the day. Other utilities, like Southern California Edison (EIX), are working on similar initiatives.

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Hoping to jump-start innovation in "sustainable transportation," Google.org – the search giant’s philanthropic arm –  today issued a $10 million request for proposals for projects that will promote the commercialization of plug-in hybrid vehicles, electric cars and vehicle-to-grid technology. "We plan to invest amounts ranging from $500,000 to $2,000,000 in selected for-profit companies," said Google.org. "While $10 million is a fraction of the total investment needed to transform our transportation sector, we hope this RFP will help catalyze a broader response. We need the automakers to bring these cars to market, but plug-in vehicles also need an entire ecosystem of companies flourish." The grants are part of Google.org’s (GOOG) RechargeIt.org initiative. In June, the company unveiled a solar-powered parking bay and recharging stations it created with utility PG&E (PCG) where workers can juice up a fleet of plug-in hybrid cars that Google is creating for an employee car-sharing service. Google is also testing several plug-in Toyota Priuses (TM) to assess their potential to serve as mobile generators, transferring electricity back to the grid from their batteries during times of peak demand.

That’s good for the environment and a weapon in the fight against global warming. But it also could be a big business opportunity for Google if plug-in vehicles and vehicle-to-grid (V2G) become common. Imagine the data and network management infrastructure needed to figure out where millions of cars are plugged in at any given moment, determining the power level of their batteries, and matching that with the demands of the power grid. Green Wombat happened to be at the Googleplex on Saturday and asked Dan Reicher, Google.org’s director of climate and energy initiatives, about whether the company has a role to play in V2G. "It’s clearly a data management challenge and there are things we can do, but it’s unclear if it’s a big business opportunity," he said.

What Google is doing now is collecting data on the performance of plug-in hybrid Priuses. On Saturday, Reicher showed the latest additions to Google’s plug-in fleet. Since may, hundreds of Google employees have been using the modified Priuses to run errands and as they tool around Silicon Valley black boxes installed in the cars record data on the driving conditions, fuel efficiency and other factors.

Ausra’s Big Solar Plans

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Stealth solar power plant startup Ausra has taken off the wraps, confirming that it has scored more than $40 million in funding from leading green tech investor Vinod Khosla’s Khosla Ventures and marquee VC firm Kleiner, Perkins, Caufield & Byers. Green Wombat sat down with Ausra CEO Peter Le Lièvre and executive vice president John O’Donnell recently at the company’s Palo Alto offices to talk about their plans to jump into the increasingly competitive market for Big Solar.

Ausra, which relocated to Silicon Valley from Sydney last year, is beginning construction of a 6.5-megawatt demonstration power plant in Portugal and says its close to revealing agreements for massive-megawatt solar power stations with major U.S. utilities. "You’ll see announcements of those in the coming weeks," says Ausra executive vice president John O’Donnell, an American who helped hook the Australians up with Khosla and Kleiner Perkins’s Ray Lane.  (In an upcoming story that will appear in the October issue of Business 2.0, Khosla, who sits on Austra’s board, told the magazine that Ausra has been negotiating with California utility PG&E (PCG).)

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As solar power companies flock to California and the Southwest to win contracts with the big utilities, the name of the game is developing greenhouse gas-free technology that can deliver electricity at prices competitive with natural gas and other fossil fuels. Some companies, like San Francisco’s GreenVolts and Melbourne’s Solar Systems, are taking a high-tech approach, creating cutting edge technology such as concentrator photovoltaics that rely on sophisticated solar cells. Others, like Ausra, are putting twists on a tried-and-true technology like solar troughs to drive down costs.

"It’s this least cost mentality applied throughout," says Le Lièvre as Ausra co-founder and chairman David Mills meets with visitors from China down the hall. "All the materials
are really commodities. We’re not waiting for our industry to scale
before the cost comes down."

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Mills, a noted solar scientist, conceived of Ausra’s compact linear fresnel reflector technology, or CLFR,  at the University of Sydney in the 1990s. In traditional parabolic solar trough systems, curved rotating mirrors sit high off the ground and focus the run’s rays on tubes of synthetic oil suspended over the solar arrays. The hot oil creates steam which drives an electricty-generating turbine. Austra’s innovation is that it uses commodity flat mirrors that sit low to the ground. The refectors concentrate sunlight on water-filled pipes that hang over the mirrors. As the water is heated up to 545 degrees fahrenheit (285 celsius) the resulting steam drives a standard turbine. According to Ausra, CLFR dramatically lowers the cost of solar power production as the mirrors arrays use standard glass and require signficantly less steel than parabolic troughs, allowing them to be be pre-assembled in robotic factories at half the cost. The arrays also take up less ground space and because they sit near the ground are more resistance to wind damage and are easier to clean.

"The mindset that says cheap comes first, cost comes first and look to mass production technologies as a way of reducing cost has informed a lot of the fundamental development direction here," says O’Donnell. Though the efficiency of solar trough technology is relatively low compared to photovoltaics, he argues that all that matters is how cheaply a solar power plant can produce green electricity per kilowatt hour. Ausra also is working on technology to store solar energy to extend the operating times of its plants.

Adds Le Lièvre: "Parabolic trough power plants are well established globally and they’re great; they’re just too expensive. What we’ve done is just apply a different concentrator technology to basically doing the same thing. Unlike some of our competitors that are embarking on fairly advanced
technology designs that they have yet to prove will work, saturated
steam is pretty basic stuff."

While a newcomer to Silicon Valley, Ausra is well known in its native Australia, where the company operates as Solar Heat and Power. Co-founded in 2002 by Le Lièvre and Mills,  Solar Heat and Power has built a prototype power plant in New South Wales that will begin generating electricity by year’s end, according to the company. But the Australian government’s tepid support for renewable energy in a coal-dominated country and a somewhat risk-adverse local venture capital community made scaling up a challenge. After a $A75 million government grant went to competitor Solar Systems last year, the company decamped for Silicon Valley. (Another Australian solar power company, EnviroMission, also has turned to the U.S. market.)

In an April interview with Australian television program Four Corners, Khosla predicted Ausra would be building a gigawatt’s worth of solar power plants within the year. Le Lièvre downplayed that expectation but said it was not unreasonable to think the company might have close to a gigawatt of signed contracts in the hopper in the near future. 

Ausra faces competition from Israel solar trough company Solel, which has won a contract from PG&E to produce 553 megawatts of electricity, as well as from BrightSource Energy, founded by American-Israeli solar pioneer Arnold Goldman. BrightSource, which has developed a distributed power tower technology, is negotiating a 500-megawatt contract with PG&E. Stirling Energy Systems, meanwhile, has deals with Southern California Edison (EIX) and San Diego Gas & Electric (SRE) to produce up to 1.75 gigawatts of solar electricity.

Those plants are expected to be built in California’s Mojave Desert, where a looming obstacle is the lack of sufficient transmission lines to move all that green electricity to distant cities. "Because we have a substantialy lower-cost collector technology, we can place plants where you might not expect them as a way of addressing tranmsission problems," says O’Donnell. "We don’t have to be in the optium solar location to be in the money. We can place things where the transmission is available."

Like most of its competitors, Ausra still must prove that its technology and Henry Ford approach to large-scale solar will deliver green elecricity that can displace fossil fuels in the fight against global warming. But it’s clear that we’re reaching a tipping point where the technology, financial resources and demand for renewable energy will transform Big Solar from a decades-old desert mirage into a reality.

Green_wombat_1_1As you may have read, Time Inc. is closing Business 2.0 magazine, where I work as an editor and which publishes Green Wombat. While it is exceedingly sad to see the end of B2, I’m happy to report that I’m joining Fortune magazine (along with eight of my Business 2.0 colleagues) and that Green Wombat is coming with me. We will remain in San Francisco as Fortune’s West Coast bureau – the biggest of any business magazine. I’m looking forward to working at Fortune and continuing to report on the environment and technology at Green Wombat.

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