photo: green wombat
Green Wombat’s in meetings today, but driving down the 101 this morning I got a glimpse of Yahoo’s 100 percent biodiesel-powered Green Guzzler employee shuttle bus in the rear view mirror before the BlackBerry buzzed with news of the purple portal’s latest green marketing campaign: a contest to design a green icon to flag enviro-related products and services on the company’s network. The winner gets $20,000 to donate to the environmental group of his or her choice. The two runners-ups’ green groups will each receive $5,000. And Yahoo (YHOO) wins a crowdsourced logo for a fraction of the price a high-concept graphics designer would charge.
Green Sheen: Make Yahoo an Environmental Icon
August 9, 2007 by Todd Woody
Yahoo has been one of the leading companies when it comes to promoting green awareness in the world. One of the good thing about Yahoo Green endeavors is that such initiatives starts first from within the company. Here is a website from where we can check our individual ecological footprint – http://www.myfootprint.org